Google My Business is a customer magnet monster!
Is your business up-to-date with the latest free technology that allows businesses both small and large to be places beside one another in search results for similar services and/or products?
Have you ever heard of Google My Business?
Google is a large company; however, did you know their business model relies on collecting data? In order to get this data, they provide people with free services that feed into their main service which is search. Google accounts for 80 percent of all internet searches and in turn uses that information to market its products and generate revenue.
It’s no secret that small businesses are the backbone of the American economy. But in today’s digital world, too many small businesses are missing out on a vital tool that could help them compete with larger companies: Google My Business.
What is Google My Business?
Google My Business is a free service that allows businesses to manage their online presence across Google, including Search and Maps. You can update your business’s information (like hours of operation, address and contact details) and respond to reviews from customers. Through Google My Business, you can also share photos, videos and event information directly with your customers. By claiming and verifying your business on Google My Business, you can control what information customers see when they search for your business on Google.
The benefits of using Google My Business are numerous, but here are a few of the most important:
You can control your online reputation:
Google My Business allows you to respond to reviews, both positive and negative. This is a crucial way to manage your online reputation, as potential customers will often read reviews before deciding to do business with you.
You can reach new customers:
When customers search for businesses like yours on Google, your business will show up in the search results. This is a great way to reach new customers who might not have otherwise found you.
You can stand out from the competition:
With so many businesses competing for attention online, it’s important to make sure you’re doing everything you can to stand out. Google My Business can help you do just that, by allowing you to add photos, videos, and other information about your business.
While the primary focus of Google My Business is to provide an online presence for businesses, it also offers several other features that can be of benefit. Perhaps most notably, Google My Business provides Insights, which is data related to how customers interact with your business online. This can be invaluable information that can help you improve your business. In addition, Google My Business can help you manage your online advertising. By linking your Google My Business account to your Google Ads account, you can get detailed reports on how your ads are performing. This can help you fine-tune your advertising to get the most out of your budget.
Optimizing your Google My Business listing to convert customers:
If you’re trying to use Google My Business to grow your customer base you will need to optimize the listing by utilizing the proper keywords, locations of operation, hours of operation, and photos. This article will briefly discuss how to build a strong foundation for your local business. For example: If you run a car dealership in San Francisco, CA and want to be found by customers that are searching for “car dealers” on Google, then you’ll want to optimize your listing with these exact words. Google My Business is an extremely powerful tool that can help grow your business if used correctly.
Another important factor to consider when optimizing your Google My Business listing is your Hours of Operation. You’ll want to make sure your hours are updated and accurate, as this is one of the first things potential customers will look for. Customers that are searching for businesses like yours will often do so with the intention of visiting the business in person. As such, it’s important to make sure they know when you’re open for business. Last but not least, you’ll want to add high-quality photos to your Google My Business listing. These photos should showcase your business in the best light possible, as they will be one of the first things potential customers see.
By following these tips you can create a strong foundation for your business on Google My Business, which can help you attract new customers and grow your business.
Google My Business is a powerful tool that every small business should take advantage of. By claiming and verifying your business on Google My Business, you can control your online reputation, reach new customers, stand out from the competition, and get insights into how customers interact with your business online.
We’ve got a proven track record at Get Us Listed LLC for developing methods to get your listing rated highly so your business receives more activity and sales.